The story of MRJADE Coffee doesn’t begin in a boardroom. It begins in a small village in the East, in the early 1950s. There, a simple roasting drum stood in the corner of a modest workshop – operated by a man who knew that coffee was more than a drink. He was the grandfather of MRJADE, a passionate roaster who perfected the art of coffee roasting long before automation, in a time where everything relied on skill, patience, and intuition.

In the 1970s, he immigrated to Germany – bringing with him nothing but his craft, his discipline, and his deep love for coffee. It was in Germany, in the late 1970s, that MRJADE was born. A new generation, raised between cultures where Oriental tradition met European precision. Not just in heritage, but in purpose.

By the 1980s, at just 9 or 10 years old, MRJADE began learning the craft directly from his grandfather – roasting, sorting, smelling, tasting. Not as a job – but as a way of life. These early years weren’t the start of a company – they were the birth of a legacy. This is where the true story of MRJADE Coffee began – not written on paper, but forged by fire, experience, and memory.

Today, MRJADE is building a global coffee empire based in Dubai – rooted in tradition, powered by technology, and guided by a story that began in the East, was born in Germany, and now travels across the world.

Born in 1977 in Düsseldorf, Germany, to a Turkish family, Jade Sen started his entrepreneurial journey at the age of 22 by opening his first wedding hall in Frankfurt. Jade Sen is the visionary founder behind the MRJADE brand empire. Since 1999, with over 26 years of entrepreneurial experience, he has transformed a family legacy into a global luxury powerhouse. Inspired by his grandfather’s artisanal coffee roasting techniques, Jade built MRJADE Coffee not just as a café – but as a symbol of precision, heritage, and elegance.